The NOA PLAY platform allows for direct product trading using our NOA Token and provides a smart contract-based NOA Wallet for secure transactions. All platform participants (producers, wholesalers, retailers, agencies, influencers, advertisers, buyers, etc.) can use NOA Token to procure goods and services, generate sales, make purchases and engage in promotional activities. Participants will receive a platform reward dubbed “Shopping Power” -- for free or as accrued through engaging in various platform activities -- which can be applied directly as product discounts, all the while transacting using NOA Token.